Scalable AI-assisted personalization frameworks across the entire market spectrum. Move beyond generic cold emails and build systems that generate highly relevant, signal-driven hooks for Whales, Dolphins, and Minnows.
| File | What it does |
|---|---|
.agents/skills/SKILL.md |
Orchestrator and routing logic |
.agents/skills/personalization-research-framework.md |
Structured approach to prospect research |
.agents/skills/personalization-hook-builder.md |
Converting research into strong hooks |
.agents/skills/personalization-at-scale-operator.md |
AI-assisted personalization workflows |
.agents/skills/personalization-campaign-playbook.md |
Decision frameworks for segmenting campaigns |
.agents/skills/personalization-quality-scoring.md |
Scoring AI output quality before sending |
.agents/skills/personalization-data-collection-ops.md |
Automation setup and data collection rules |
- Clay or your preferred enrichment platform
- AI IDE (Claude Code, Cursor, Windsurf)
- Clone the repo:
git clone https://github.com/forma-norden/outbound-personalization-playbook - Copy the
.agents/skills/directory into your project's.agents/skills/folder.
- Clone the repo:
git clone https://github.com/forma-norden/outbound-personalization-playbook - Copy the
.agents/skills/directory into your project's.claude/skills/folder.
Load the orchestrator in your IDE and state your goal.
For example: I need to build an AI prompt to write a hook based on recent funding news.
GTM engineers, RevOps leads, VP Sales, and founders at B2B companies with 50 to 500 employees who are building or consolidating their outbound infrastructure and want to reduce tool sprawl through better-engineered GTM systems.
This is a free resource from the Forma Nôrden open-source GTM library, built by Yananai A. Chiwuta, GTM engineer and founder of Forma Nôrden.
- Open-source GTM systems - all repos in the library
- GTM engineering blog - strategy, systems, and outbound deep-dives
- All resources - guides, frameworks, and templates
If this saves you time, star the repo and follow Forma Nôrden on LinkedIn.
Built by Forma Nôrden - GTM engineering for B2B companies.