readme: start to define the project purpose and goals

Author: practicalli-johnny

README.md

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+# Alternative Clojure.org
+
+The purpose of this website is to experiment with content, design and UX ideas for enhancing and extending the Clojure.org website.
+
+This project is not currently sponsored by Nubank or with any collaboration from the Clojure core team (although both would be welcome).
+
+A secondary purpose is to evaluate the capabilities of [Zensical](https://zensical.org/). This a fast static site generator with a rich author experience to create highly engaging websites.
+
+> NOTE: Zensical is under very active development and already provides a good experience.  Adoption is growing and feature parity with [Material for MkDocs](https://squidfunk.github.io/mkdocs-material/) is expected by Autumn 2026.
+
+## Values
+
+- highly discoverable information
+- opinionated guides that cover the most important information
+- REPL centric content
+
+
+## Goals
+
+- Minimal time to REPL
+- Focus on core libraries and tools
+- Practical content to simplify adoption
+
+
+## Sections
+
+- Definitive guide to Clojure CLI
+- First Steps into the Language (syntax & concepts)
+- Evaluating Clojure (editor agnostic)
+- Managing REPL State