rebrand: migrate to looptech-ai/understand-quickly + drop private-MVP banner

- Update all references in README, registry.json, mcp/, cli/, site/, .github/.
- Replace private-MVP status callout with semver release badge.
- Fix CLI buildEntry test that hardcoded the prior owner.

Author: amacsmith

.github/ISSUE_TEMPLATE/config.yml

@@ -1,8 +1,8 @@
 blank_issues_enabled: false
 contact_links:
   - name: Browse the registry
-    url: https://amacsmith.github.io/understand-quickly/
+    url: https://looptech-ai.github.io/understand-quickly/
     about: See what's already indexed before opening a new issue.
   - name: Add your repo (preferred path)
-    url: https://github.com/amacsmith/understand-quickly/blob/main/CONTRIBUTING.md
+    url: https://github.com/looptech-ai/understand-quickly/blob/main/CONTRIBUTING.md
     about: A PR is faster than an issue for most additions.

README.md

@@ -6,13 +6,12 @@
 
 Point AI agents at any indexed repo and they get a current, schema-validated graph — no scraping, no LLM cost on the registry side.
 
-[![sync](https://github.com/amacsmith/understand-quickly/actions/workflows/sync.yml/badge.svg)](https://github.com/amacsmith/understand-quickly/actions/workflows/sync.yml)
-[![pages](https://github.com/amacsmith/understand-quickly/actions/workflows/pages.yml/badge.svg)](https://amacsmith.github.io/understand-quickly/)
+[![sync](https://github.com/looptech-ai/understand-quickly/actions/workflows/sync.yml/badge.svg)](https://github.com/looptech-ai/understand-quickly/actions/workflows/sync.yml)
+[![pages](https://github.com/looptech-ai/understand-quickly/actions/workflows/pages.yml/badge.svg)](https://looptech-ai.github.io/understand-quickly/)
+[![release](https://img.shields.io/github/v/tag/looptech-ai/understand-quickly?label=release&sort=semver)](https://github.com/looptech-ai/understand-quickly/releases)
 [![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](LICENSE)
 
-> **Status:** private MVP under [`amacsmith/understand-quickly`](https://github.com/amacsmith/understand-quickly). Will move to a public org once core flows are battle-tested. Live registry at <https://amacsmith.github.io/understand-quickly/>.
-
-[**Browse →**](https://amacsmith.github.io/understand-quickly/) · [**Add your repo (wizard)**](https://amacsmith.github.io/understand-quickly/add.html) · [**Agent quickstart**](#quickstart) · [**Design spec**](docs/superpowers/specs/2026-05-07-understand-quickly-registry-design.md)
+[**Browse →**](https://looptech-ai.github.io/understand-quickly/) · [**Add your repo (wizard)**](https://looptech-ai.github.io/understand-quickly/add.html) · [**Agent quickstart**](#quickstart) · [**Design spec**](docs/superpowers/specs/2026-05-07-understand-quickly-registry-design.md)
 
 </div>
 
@@ -37,18 +36,18 @@ Point AI agents at any indexed repo and they get a current, schema-validated gra
 
 **I'm an AI agent / SDK user.**
 ```bash
-curl -fsSL https://amacsmith.github.io/understand-quickly/registry.json
+curl -fsSL https://looptech-ai.github.io/understand-quickly/registry.json
 ```
 Pick entries with `status: "ok"`. Fetch `entry.graph_url`. Cache by `last_sha`. That's the whole API.
 
 **I want to register my repo.** Pick the path that fits:
-- 🖱️ **30-second wizard:** [Add your repo →](https://amacsmith.github.io/understand-quickly/add.html). Fills the issue for you; the bot opens the PR.
+- 🖱️ **30-second wizard:** [Add your repo →](https://looptech-ai.github.io/understand-quickly/add.html). Fills the issue for you; the bot opens the PR.
 - 💻 **From your terminal:** `npx @understand-quickly/cli add` — auto-detects everything.
 - ✍️ **Manual PR:** see [Add your repo](#add-your-repo) below.
 
 **I'm a developer / contributor.**
 ```bash
-git clone https://github.com/amacsmith/understand-quickly
+git clone https://github.com/looptech-ai/understand-quickly
 cd understand-quickly
 npm install && npm test
 ```
@@ -111,7 +110,7 @@ Contributions that would push us off the free tier are reviewed under that lens.
 ## Agent quickstart
 
 ```bash
-curl -fsSL https://amacsmith.github.io/understand-quickly/registry.json
+curl -fsSL https://looptech-ai.github.io/understand-quickly/registry.json
 ```
 
 Each entry that an agent should trust:
@@ -131,7 +130,7 @@ Schemas: [`schemas/`](./schemas/). Each `format` value (e.g. `understand-anythin
 
 ## Add your repo
 
-> **Want the easy path?** Use the [wizard](https://amacsmith.github.io/understand-quickly/add.html) or `npx @understand-quickly/cli add`. The instructions below describe the manual-PR flow.
+> **Want the easy path?** Use the [wizard](https://looptech-ai.github.io/understand-quickly/add.html) or `npx @understand-quickly/cli add`. The instructions below describe the manual-PR flow.
 
 1. Run [Understand-Anything](https://github.com/Lum1104/Understand-Anything) (or any supported tool) locally; commit `.understand-anything/knowledge-graph.json` to your repo.
 2. Fork this repo.
@@ -244,7 +243,7 @@ npm run render     # regenerate README table
 
 ## Roadmap
 
-- [x] Static GitHub Pages browser with embedded graph viewer — live at <https://amacsmith.github.io/understand-quickly/>.
+- [x] Static GitHub Pages browser with embedded graph viewer — live at <https://looptech-ai.github.io/understand-quickly/>.
 - [x] Per-entry semantic search — substring search across `id`/`description`/`tags` in the browser; cross-graph search in the MCP server.
 - [x] Thin MCP server wrapping `registry.json` — see [`mcp/`](./mcp/) (stub).
 - [x] `entries/<a-z>.json` shard split — read-path implemented; auto-write triggers when index passes 1k entries.

cli/README.md

@@ -1,6 +1,6 @@
 # @understand-quickly/cli
 
-Add your repo to the [understand-quickly registry](https://amacsmith.github.io/understand-quickly/) without touching JSON.
+Add your repo to the [understand-quickly registry](https://looptech-ai.github.io/understand-quickly/) without touching JSON.
 
 ```bash
 npx @understand-quickly/cli add
@@ -25,8 +25,8 @@ npx @understand-quickly/cli add
 - `--print-entry` — print the entry JSON to stdout and exit (default in non-TTY).
 - `--open-issue` — open the prefilled issue URL.
 - `--open-pr` — open a PR via `gh` (forks the registry repo).
-- `--registry <owner/repo>` — override the registry repo (default: `amacsmith/understand-quickly`).
+- `--registry <owner/repo>` — override the registry repo (default: `looptech-ai/understand-quickly`).
 
 ## No graph yet?
 
-Pick a tool from the registry's [Supported formats](https://github.com/amacsmith/understand-quickly#supported-formats), run it locally, commit the output, then come back here.
+Pick a tool from the registry's [Supported formats](https://github.com/looptech-ai/understand-quickly#supported-formats), run it locally, commit the output, then come back here.

cli/package.json

@@ -24,10 +24,10 @@
     "cli"
   ],
   "license": "MIT",
-  "homepage": "https://github.com/amacsmith/understand-quickly/tree/main/cli",
+  "homepage": "https://github.com/looptech-ai/understand-quickly/tree/main/cli",
   "repository": {
     "type": "git",
-    "url": "git+https://github.com/amacsmith/understand-quickly.git",
+    "url": "git+https://github.com/looptech-ai/understand-quickly.git",
     "directory": "cli"
   }
 }

cli/src/add.mjs

@@ -26,7 +26,7 @@ const KNOWN_FORMATS = [
   'generic@1'
 ];
 
-const DEFAULT_REGISTRY = 'amacsmith/understand-quickly';
+const DEFAULT_REGISTRY = 'looptech-ai/understand-quickly';
 
 /** Open a URL in the user's default browser. Best-effort. */
 function openUrl(url) {

cli/tests/detect.test.mjs

@@ -16,23 +16,23 @@ import {
 // ---------- parseGitRemote ----------
 
 test('parseGitRemote: SSH URL with .git suffix', () => {
-  assert.equal(parseGitRemote('[email protected]:amacsmith/understand-quickly.git'), 'amacsmith/understand-quickly');
+  assert.equal(parseGitRemote('[email protected]:looptech-ai/understand-quickly.git'), 'looptech-ai/understand-quickly');
 });
 
 test('parseGitRemote: HTTPS URL with .git suffix', () => {
-  assert.equal(parseGitRemote('https://github.com/amacsmith/understand-quickly.git'), 'amacsmith/understand-quickly');
+  assert.equal(parseGitRemote('https://github.com/looptech-ai/understand-quickly.git'), 'looptech-ai/understand-quickly');
 });
 
 test('parseGitRemote: HTTPS URL without .git suffix', () => {
-  assert.equal(parseGitRemote('https://github.com/amacsmith/understand-quickly'), 'amacsmith/understand-quickly');
+  assert.equal(parseGitRemote('https://github.com/looptech-ai/understand-quickly'), 'looptech-ai/understand-quickly');
 });
 
 test('parseGitRemote: HTTPS URL with trailing slash', () => {
-  assert.equal(parseGitRemote('https://github.com/amacsmith/understand-quickly/'), 'amacsmith/understand-quickly');
+  assert.equal(parseGitRemote('https://github.com/looptech-ai/understand-quickly/'), 'looptech-ai/understand-quickly');
 });
 
 test('parseGitRemote: SSH URL without .git suffix', () => {
-  assert.equal(parseGitRemote('[email protected]:amacsmith/understand-quickly'), 'amacsmith/understand-quickly');
+  assert.equal(parseGitRemote('[email protected]:looptech-ai/understand-quickly'), 'looptech-ai/understand-quickly');
 });
 
 test('parseGitRemote: junk URL throws', () => {
@@ -103,12 +103,12 @@ test('sniffFormat: prefers understand-anything over generic when both shapes mat
 
 test('buildEntry: minimal valid entry', () => {
   const e = buildEntry({
-    id: 'amacsmith/understand-quickly',
+    id: 'looptech-ai/understand-quickly',
     format: 'generic@1',
     graph_url: 'https://example.com/graph.json'
   });
-  assert.equal(e.id, 'amacsmith/understand-quickly');
-  assert.equal(e.owner, 'amacsmith');
+  assert.equal(e.id, 'looptech-ai/understand-quickly');
+  assert.equal(e.owner, 'looptech-ai');
   assert.equal(e.repo, 'understand-quickly');
   assert.equal(e.format, 'generic@1');
   assert.equal(e.graph_url, 'https://example.com/graph.json');
@@ -166,11 +166,11 @@ test('buildIssueUrl: encodes title and body', () => {
     graph_url: 'https://example.com/graph.json',
     description: 'has & chars and "quotes"'
   });
-  const url = buildIssueUrl('amacsmith/understand-quickly', entry);
+  const url = buildIssueUrl('looptech-ai/understand-quickly', entry);
   // URL is parseable
   const parsed = new URL(url);
   assert.equal(parsed.hostname, 'github.com');
-  assert.equal(parsed.pathname, '/amacsmith/understand-quickly/issues/new');
+  assert.equal(parsed.pathname, '/looptech-ai/understand-quickly/issues/new');
   // Special chars round-trip correctly through URLSearchParams.
   const body = parsed.searchParams.get('body');
   assert.match(body, /has & chars and "quotes"/);

mcp/README.md

@@ -1,7 +1,7 @@
 # @understand-quickly/mcp
 
 A thin [Model Context Protocol](https://modelcontextprotocol.io) server that
-exposes the [understand-quickly](https://amacsmith.github.io/understand-quickly/)
+exposes the [understand-quickly](https://looptech-ai.github.io/understand-quickly/)
 registry to any MCP client (Claude Desktop, Codex, Cursor, etc.).
 
 > Status: stub-quality. It works end-to-end but is intentionally minimal —
@@ -62,7 +62,7 @@ Add the following to Claude Desktop's `claude_desktop_config.json` (the path is
         "/absolute/path/to/understand-quickly/mcp/src/index.ts"
       ],
       "env": {
-        "UNDERSTAND_QUICKLY_REGISTRY": "https://amacsmith.github.io/understand-quickly/registry.json"
+        "UNDERSTAND_QUICKLY_REGISTRY": "https://looptech-ai.github.io/understand-quickly/registry.json"
       }
     }
   }
@@ -89,7 +89,7 @@ If you would rather run the compiled output, swap to:
 
 | Variable | Default | Purpose |
 | --- | --- | --- |
-| `UNDERSTAND_QUICKLY_REGISTRY` | `https://amacsmith.github.io/understand-quickly/registry.json` | Override the registry source (e.g. point at a local file or a fork). |
+| `UNDERSTAND_QUICKLY_REGISTRY` | `https://looptech-ai.github.io/understand-quickly/registry.json` | Override the registry source (e.g. point at a local file or a fork). |
 
 ## Current limitations
 

mcp/src/registry.ts

@@ -5,7 +5,7 @@ import type {
 } from "./types.js";
 
 export const DEFAULT_REGISTRY_URL =
-  "https://amacsmith.github.io/understand-quickly/registry.json";
+  "https://looptech-ai.github.io/understand-quickly/registry.json";
 export const DEFAULT_TTL_MS = 60_000;
 
 interface CacheRecord {

registry.json

@@ -8,7 +8,7 @@
       "repo": "demo-understand-anything",
       "default_branch": "main",
       "format": "understand-anything@1",
-      "graph_url": "https://amacsmith.github.io/understand-quickly/schemas/__fixtures__/understand-anything/real-sample.json",
+      "graph_url": "https://looptech-ai.github.io/understand-quickly/schemas/__fixtures__/understand-anything/real-sample.json",
       "description": "Demo entry: a hand-built sample knowledge graph in the understand-anything@1 shape.",
       "tags": [
         "demo",
@@ -27,7 +27,7 @@
       "repo": "demo-gitnexus",
       "default_branch": "main",
       "format": "gitnexus@1",
-      "graph_url": "https://amacsmith.github.io/understand-quickly/schemas/__fixtures__/gitnexus/real-sample.json",
+      "graph_url": "https://looptech-ai.github.io/understand-quickly/schemas/__fixtures__/gitnexus/real-sample.json",
       "description": "Demo entry: a sample GitNexus graph modeled on its own codebase.",
       "tags": [
         "demo",
@@ -46,7 +46,7 @@
       "repo": "demo-code-review-graph",
       "default_branch": "main",
       "format": "code-review-graph@1",
-      "graph_url": "https://amacsmith.github.io/understand-quickly/schemas/__fixtures__/code-review-graph/real-sample.json",
+      "graph_url": "https://looptech-ai.github.io/understand-quickly/schemas/__fixtures__/code-review-graph/real-sample.json",
       "description": "Demo entry: a sample code-review-graph export covering files, classes, and tests.",
       "tags": [
         "demo",

site/add.html

@@ -164,7 +164,7 @@ <h1>Add your repo</h1>
         <p class="copy-status" id="copy-status" aria-live="polite" hidden></p>
         <p class="manual-hint">
           Prefer a manual PR? Open
-          <a href="https://github.com/amacsmith/understand-quickly/blob/main/CONTRIBUTING.md" rel="noopener" target="_blank">CONTRIBUTING.md</a>
+          <a href="https://github.com/looptech-ai/understand-quickly/blob/main/CONTRIBUTING.md" rel="noopener" target="_blank">CONTRIBUTING.md</a>
           and add the entry to <code>registry.json</code> directly.
         </p>
       </form>
@@ -183,7 +183,7 @@ <h2>FAQ</h2>
           <summary>Don&rsquo;t want to open a GitHub issue?</summary>
           <p>
             Click <strong>Copy as JSON for direct PR</strong> above, then open a PR yourself per
-            <a href="https://github.com/amacsmith/understand-quickly/blob/main/CONTRIBUTING.md" rel="noopener" target="_blank">CONTRIBUTING.md</a>.
+            <a href="https://github.com/looptech-ai/understand-quickly/blob/main/CONTRIBUTING.md" rel="noopener" target="_blank">CONTRIBUTING.md</a>.
             A direct PR is usually faster than an issue.
           </p>
         </details>
@@ -198,7 +198,7 @@ <h2>FAQ</h2>
     </main>
 
     <footer class="site-footer">
-      <span>MIT &middot; <a href="https://github.com/amacsmith/understand-quickly" rel="noopener">source</a></span>
+      <span>MIT &middot; <a href="https://github.com/looptech-ai/understand-quickly" rel="noopener">source</a></span>
     </footer>
   </div>