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Community Advocacy Strategy: Small, Recurring Co-Working Gathering to Improve Engagement/Sustainability #7114
Description
From my research, Union AI/Flyte has built strong visibility through conferences and large events, which is great for awareness. However, there may be a noticeable gap in post-event engagement and long-term conversion.
This issue proposes a shift (or addition) to the events/ advocacy strategy by building smaller, recurring, community-led co-working gathering that prioritize connection, contribution, and retention within the Flyte open source ecosystem.
Problem
While events bring people in:
- Engagement often drops after the event
- Attendees don’t always build a lasting connection to Flyte
- Conversion to contributors or long-term users is relatively low
- Flyte may not remain top-of-mind after initial exposure
In short:
We are reaching people, but may not consistently retaining or activating them within the community/ open source in general.
Proposal: Community Co-Working Gathering (Working Name)
Introduce small, recurring, community-led gatherings with focus on; Collaboration over presentation, Participation over passive attendance, Building real familiarity with Flyte.
These are intentionally not “meetups” in the traditional sense (deliberately not using the word meetup/event 😄) because one of the goal is not having a swag-driven attendance but towards consistent, human-centered engagement with the project.
What Makes This Different
- Minimal or no formal talks
- Hands-on, collaborative sessions
- Focused on contributing, learning, and building together
- Lower pressure, more welcoming for first-time contributors/users
Think:
A co-working space where people actively engage with Flyte together!
Structure
- Organized locally by Community Representatives (Reps)
- Held across multiple global locations
- Occurs 4–6 (up to 8) times yearly per location
- Creates a consistent monthly/bi-monthly rhythm of engagement across the community
Role of Community Representatives
Community reps would:
- Organize and host sessions locally.
- Support onboarding for new contributors/users
- Guide participants through using and contributing to Flyte
- Act as a bridge between the Flyte team and the broader community
This also creates:
Ownership opportunities, Recognition pathways for active contributors (after creating a clear contributor pathway), A more sustainable and distributed community model.
Suggested Session Activities (Pls add suggestions)
These should be low-barrier and engaging (not high-pressure like hackathons):
- Build small projects with Flyte and demo / build with Flyte
- Work on open issues in the Flyte GitHub repo
- Pair up to make first contributions
- “How to contribute to Flyte” walkthroughs
- Open discussions, troubleshooting, and co-learning
Vibe:
Collaborative, relaxed, and welcoming—not intimidating or overly structured.
How Union / Flyte Can Support
To make this sustainable, Flyte/Union can support in lightweight but impactful ways:
- Financial Support (Capped)
- Up to $1000/year (note, for the "up to 8 on-site sessions) per community gathering.
Covering: - Co-working space bookings
- Light refreshments/snacks
Long-term goal:
- Encourage reps to identify free or community-supported spaces to reduce dependency on funding.
- Merchandising (Optional, Not Core).
- Provide limited, one-off merchandise
- Not swag-heavy—just enough to:
- Create identity
- Recognize participation
- Amplification
- Promote sessions and outcomes on:
- Flyte/Union social media
- Community channels
- Promote sessions and outcomes on:
Next Steps / Open Questions
Naming: What should we call these gathering? (“Co-working gathering” is a placeholder)
- How do we identify and onboard Community Representatives?
- What lightweight structure or toolkit do reps need to get started?
- How do we track success? (contributors, PRs, retention, etc.)
Closing
Thoughts? - This isn’t about replacing conferences, it’s about strengthening what happens after.
When people discover Flyte, this gives them a place to land, engage, and grow within the open source community.