Nabu Casa Connect Proxy launch preparation

[cristinaluengo]

Problem statement

Nabu Casa is currently targeting August October (date TBC) for the launch of its new Home Assistant licensed product: the Connect Proxy.

The Open Home Foundation's Marketing team is responsible for some of the launch-related activities, and resources will need to be allocated accordingly to meet this objective.

Community signals

No response

Scope & Boundaries

Nabu Casa will deliver these artifacts to allow execution:

• Value proposition
• Product messaging
• Product images and assets

In scope

• Marketing messaging

• Website
  -- Copywriting
  -- Design
  -- Mockup Development

• Social media assets

Not in scope

• Website Development
• Launch activities:
  -- Launch blog post
  -- Community & social posting
  -- Live stream coordination and planning

Foreseen solution

No response

Risks & open questions

Launch is dependent on other activities outside of the Marketing responsibilities, such as software/engineering work, hardware and manufacturing, and the development of the deliverables expected from Nabu Casa that enable the Open Home Foundation Marketing team to work on the launch collaterals.

Appetite

• Medium/High: 1 full cycle for launch preparation
• Expecting launch to happen in August (the next cycle), but dependent on elements out of the Marketing department such as hardware manufacturing or software engineering - dates TBC

Execution issues

No response

Decision log

Date	Decision	Outcome